Managing DirectorCarla Shearman is an award-winning PR strategist who believes in the power of partnerships and creative thinking. A highly-skilled and experienced communications professional, she has forged a reputation for original thinking and results.
Carla’s understanding of the political, social and economic landscapes combined with a flair for writing and analytical planning makes her a dynamic and astute advisor to business, government and the non-profit sector.
Adept at both corporate affairs and consumer marketing, Carla can rapidly absorb information, identify challenges and challenges and interpret audiences and their communication needs to produce effective strategies and tactics.
The PR Collaborative was born from a desire to deliver big agency experience and connections in a flexible, cost-effective model that is as fluid as each client’s evolving communication needs.
Delivering on the promise of exciting and effective collaborations that achieve outstanding outcomes and PR benchmarks is Carla’s uncompromising agency vision.